Quick overview
AI summaryLead CRM role at LeoVegas Group, focused on onboarding and reactivation campaigns across a regional cluster. Covers customer lifecycle management, multi-channel journey building, promotional configuration and campaign performance analysis, alongside CRM Specialists and Country Management. Based in Sliema with remote and hybrid working. Suits iGaming CRM practitioners who want to stay hands-on while owning planning and stakeholder work.
Worth knowing: Includes four weeks of "workation" per year, subject to terms and conditions.
About the role
LeoVegas Group is hiring a CRM Lead to run the onboarding and reactivation strategy for a regional cluster of markets. The role reports to the CRM Team Manager and stays hands-on with campaigns and customer journeys.
What you'd do
You would turn regional commercial priorities into campaign calendars, customer journeys and tactical initiatives, and own the planning process for the workstream. You work alongside CRM Specialists through the full cycle, reviewing plans and results, taking on the more complex journey builds and promotional set-ups yourself, and clearing blockers so activity ships on time. You act as the expert on early lifecycle customer behaviour, analyse performance for trends and recommendations, and push process improvements that shorten delivery times. Working with the Enablement team, you make more of the CRM platform's automation, and you keep everything within local regulation and responsible gambling rules.
What you need
A strong understanding of customer lifecycle management, especially onboarding and reactivation, with experience planning, building and optimising multi-channel CRM campaigns and promotions. You need commercial awareness, strong analytical skills for reading campaign data, and the ability to work well with Country Management, Product and marketing teams. CVs must be in English.
About the company
LeoVegas Group is an iGaming operator with over 2,000 staff across 19 offices. Benefits include 4 weeks of workation, a wellbeing allowance, private health insurance, retail and leisure discounts and an employee assistance programme.