Quick overview
AI summaryLead role owning Gaming CRM strategy for the Spanish market at bet365, reporting to the CRM Manager and delegating campaigns to CRM Coordinators. Requires senior CRM experience, CDP/CEP and BI platform knowledge, bonus budget ownership and regulatory awareness. Hybrid from the Sliema office. Suits iGaming CRM specialists comfortable with data analysis and stakeholder reporting.
Worth knowing: Territory-specific role focused solely on the Spanish market, including localised promotions and competitor research.
About the role
bet365 is hiring a CRM Country Lead for its Malta office to plan and run Gaming CRM activity in the Spanish market. The role reports to the CRM Manager (Gaming) and works with senior management on the department's goals.
What you'd do
You would set the CRM and promotion strategy for Spain, hand campaign plans to the CRM Coordinators, and approve each campaign before launch to check it meets the brief and the rules. You own the bonus budget and engagement KPIs for your territory, and use CRM Analytics and customer data to judge what worked and adjust the strategy. You present results and recommendations to senior stakeholders, keep an eye on competitors and market trends, and lead the way on using the customer data and execution platforms.
What you need
Senior CRM experience, or similar in CX or marketing, with a record of growing engagement through promotions and retention work. You should know CRM platforms, project management and BI tools well, be strong on data, and understand the iGaming market and its main players. Knowledge of compliance and advertising rules is required, along with the ability to communicate and influence.
About the company
bet365 is an online betting and gaming operator, with an office in Malta.