Senior CRM Country Lead role at Bet365, focused on sports customer engagement and retention strategies for the Dutch market. Requires native or fluent Dutch, extensive CRM experience, and strong analytical skills with CDPs/CEPs and BI platforms. On-site in Malta. Suits experienced CRM or CX professionals with a sports betting background and Dutch language fluency.
Notable. Requires native-level Dutch, one of few Malta-based roles targeting the Netherlands sports betting market.
Role overview
Bet365 is hiring a senior CRM Country Lead in Malta, onsite, employment type not specified. The role covers developing and executing Sports CRM strategy for the Dutch market, reporting to the CRM Manager (Sports), delegating campaigns to CRM Coordinators, approving campaigns for compliance, managing bonus budget and engagement KPIs, and presenting performance reports to senior stakeholders. Works with CDP/CEP platforms and business intelligence tools.
Requirements:
Native or fluent Dutch, spoken and written
Senior CRM, CX, or marketing experience
CDP, CEP, and BI platform knowledge
Strong analytical and data-driven skills
Compliance and regulatory awareness
Nice to have: passion for sports, promotions and retention track record.
Perks: bonus, eye care, life assurance, matched pension contribution.
Skills & perks
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